Google+ Strategy is Still Effective for SEO

After the latest press releases from Matt Cutts, some experts question the strategy Google+1 SEO

The trend of the last few months in all SEO strategy was to give more and more importance to social networks to improve the positioning of the websites. How to Google’s social network, the tendency was to increase the dissemination of our website and our articles in this social network.

Well, we have known that Matt Cutts is not at all agree with this statement, and that he himself has stated that the 1 do not affect the positioning of the websites. In fact neither the retweets or like us on Facebook affect this position. Matt Cutts is responsible for the spam within Google.

Returning to the theme of social interactions, if it were so easy how to get them to improve our positioning, it would be very easy access to the first position as it easily you can buy 1, retweets, i like you at a very affordable cost.

Should we give up the social networks in our SEO strategy?

Of course not, that the social activity not directly affects the positioning of our web site does not mean that we do not help us to get traffic and in turn to win impact of face to the seeker. Let’s look at point by point by which we are interested in supporting our SEO strategy on Google Plus and the rest of social networks.

Memory of Google
Google has memory and if you have given to 1 on a page will appear before the rest. That’s why it’s good to get users to give Google+1 Plus to our page so that you are always out our page in the first positions, even though we are not positioned to do so.

Increase in traffic
As we mentioned before, with the social networks we can increase our traffic. An increase in traffic means more people to our website, increasing the time of stay in the same one. This will make Google we take as a page more relevant and we have more options to position ourselves better.

Notify Google of a new article
It is proved that at the time we publish something on Google or Twitter, Google’s robots makes us a visit to index the article. In this way we are going to start to make visits to our site from as it will appear in the search results our article.

With all this, it is clear that the use of Google and the rest of social networks should be the key to our SEO strategy, and our strategy of online marketing in general. Because doing one thing or the other exclusively makes little sense when you have the resources and knowledge to do both.

The union of social networks, SEO and SEM can give us an online business success. You just need to know how to combine them and support strategies with each other to get increase traffic to our web site and transform into conversions this traffic to be able to monetize our website.

What Is SEO, SEM and PPC

One of the keys to your online business, website, blog etc.. to be successful on the internet is to position it properly. Because we are less visible to users worst benefits we will have. This is what we will try to develop along the different post, as to be able to have a good visibility in the search engines.

You may have heard of words such as SEO, SEM, SERP… words that we should know and differentiate each one before we delve into the different techniques of web positioning. Well let’s define each of them and see the relationships that have to be able to situate ourselves in a future:

SERP Search Engine Results Page

Search Engine Results Pages, can be defined as the results page that mostaria us a certain search engine to enter our search. Includes both sponsored links (surcharge) as organic results. For example if we introduce into the google bar “hire purchase” all entries that we would both down as in the bar to the right.

SEM (Search Engine Marketing)

The SEM is referred to all the actions we take to position a website in the search engines. These actions include both pay and those that do not, i.e. the SEM encompasses SEO techniques, marketing in social networks, planning of campaigns through Google Adwords (PPC). In many blogs you will see that there is a tendency to confuse SEM with PPC (pay per click) and differentiate it from the SEO, when the truth is that this is not the case, SEO is a part of the SEM because as I said before the SEM encompasses all the actions we take to position a website.

SEO (Search Engine Optimization)

Everything related to the date on our website in the organic results. When we talk about organic results we refer to the results and the search engine will show us without being paid anything for them, in the following image we showed you the organic results or “natural” that we would get in the car buying “search” (those listed inside the box):

PPC

This is known as pay per click. Here we are talking about a pay per click campaign. We chose the keywords in particular and pay for each time they click your ad. The notice will appear on the right side of the browser or in the first few posts as we see in the following picture:

Will appear better positioned in terms of what we are willing to pay for each click, this is resolved by way of a bid by the words. Later we will see tools to view the competition that we will find the time to make a choice of keywords, and thus to be able to choose properly on the basis of our interest etc.. But we do not want to run too, we have a clear understanding of the concepts that we will use later to avoid confusion.

Top 5 Website to Learn the Best of SEO.

Top 5 Website to Learn the Best of SEO.

If you move in the world of SEO, we recommend 5 essential website to learn the best of SEO.

The website ranking constant change, highly linked to the changes in the guidelines that Google often marks for webmasters. It is for this reason that say that a person is an expert in SEO can prove to be impossible, because each day is a new opportunity for further improvements in this area.

In addition, it is not only to improve steadily, but we must also adapt to change and to be being recycled continuously.

Perhaps you are thinking that you come to do a course or even a master to specialize in search engine optimization and that the information you have will be obsolete in a short time.

In a way this is true but also false, you can rest assured if you’ve invested in a quality training because it is necessary to have a basis and technical knowledge that are repeated. However, on that basis and knowledge that has provided the training, it is necessary that your account follow working in get to be able to say that you are an authentic professional SEO.

Fortunately, in the Internet we can find a large number of sources of information totally free and more reliable. Of course we also find payment options that sometimes worth considering because they offer first-hand information and high quality training. This is a list of the best portals dedicated to the SEO you can find on the internet. Create content and free use of the tools, guides, tutorials of how to do things and to offer training.

1. Moz

One of the benchmarks for excellence within the SEO world and you will be able to find guides very interesting as “The Beginner’s guide to SEO“. It also has a training academy by subscription as well as access to your tool.

Website : https://moz.com/beginners-guide-to-seo

2. Search Engine Guide

This site is very good when you do not master too within the web positioning. Its objective is to offer quality content about SEO but written in a way that is understandable to all. Highly recommended.

Website : http://www.searchengineguide.com/

3. Search Engine Land

Daily you will find quality information in this portal on marketing.

Website : https://searchengineland.com/

4. Search Engine Journal

Another portal of daily publication that provides information from the most basic SEO to mobile searches, searches local, international, tools, guides…

Website : https://www.searchenginejournal.com/

5. SEO Book

SEO Book focused on education and training. Account with a course consisting of seven parties for initiation with free SEO tools but also with a program of high quality training with more than 100 modules to complete.

Website : http://www.seobook.com/

I guess that you realized that all these blogs are written in very good and easy English and its under stable. In my knowledge there are no good speaking blogs that deal with the SEO or much less, but they are huge enterprises that are the first to bring to light all the latest news in this world, hence it is important to give them special attention.