We all know that Facebook, Google, and many other companies spy on their users through their platforms and / or applications, using the cameras and microphones of the devices. Well, maybe not everyone knew that … Today’s topic, although it is not about SEM , is an important one and very controversial because it is known that Google has used monopolistic practicesand there are even accusations that he shares information from his users with US government agencies. Of course, the controversy does not scare us, and this article is about these technologies that these companies have. More specifically, we are going to talk about the new patent that Facebook has that gives them the ability to use your cell phone, laptop, or tablet to detect your emotional state, that is if you are sad, happy, angry, etc. Well, according to that it is.
( Patent #: US20150242679) – “Techniques for Emotion Detection and Content Delivery”
With this patent Facebook can literally be looking at your face (or whatever is in front of your camera) when you want using the front camera of your electronic devices, whether you are using them or not. All for having users hooked to the application, Facebook wants you to be, not just using your app as much as possible, but watching it! The example is that you are watching a video, but you turn your head, you are not interested in the video and maybe you release the cell phone, or close the application, Facebook, seeing your face that lost interest in the video, will make the attempt Do not show related videos but different videos if you see them completely so you can continue using the platform. Another example is if you laugh at a ‘meme’, FB will try to show you more ‘memes’ related to the one that made you laugh.
This patent was filed in February 2014, published in November 2015, and granted this May, thus putting the ‘face’ on Facebook. It is said that this technology would be used to make text messages easier to understand, because sometimes it is difficult to understand or feel the emotion of a message with pure text. Thus, the algorithm would detect how hard the keys press, or the screen when writing, the way to move the mouse, the emotion in your face when writing, the speed of writing among other things and automatically apply special design in the text who will receive the person to whom you are sending the message.
Facebook privacy permits
Of course Facebook would say that this is to improve the service for its users, as well as saying that the need to use your camera and microphone without your permission is not to bother you whenever they are needed, but whenever the application needs them are available … (and so you can not sue them), and of course there will be people who believe them or who do not bother them. Personally, I do not believe them. Facebook is a business, and it’s a very successful business that continues to generate absurd amounts of money, a lot of that money is for the ads. This is where the intention of these algorithms and this invasion of privacy seems to be most viable, since it will be used to put in front more relevant ads to what you have searched or pages that you have visited recently, thus creating more income possibilities. In fact, The professor of communication at the University of South Florida, Kelli Burns has already sent warnings saying that she does not believe that Facebook only uses these technologies to improve the content it provides to its users but to spy on conversations and based on these present relevant announcements to the conversation. She says that, in order to check this theory, she discussed certain topics around the phone and then noticed that FB started showing ads relevant to that conversation.
As mentioned at the beginning of the article, many people know that this has been going on for a while and there are people who do not mind, but this patent makes us see that they are not only conspiracy theories but a reality. This does not mean that we can not do anything if we want to continue using the platform, apart from covering your cameras and microphones with tape (as Mark Zuckerberg does), it is possible that on some mobile devices the permission of this function can be deactivated. What we know is that technology is something that does not stop and unfortunately we have to pay to take advantage of it, and sometimes it is paid with our privacy.