New Patent For Facebook: Is spying through camera?

New Patent For Facebook

We all know that Facebook, Google, and many other companies spy on their users through their platforms and / or applications, using the cameras and microphones of the devices. Well, maybe not everyone knew that … Today’s topic, although it is not about SEM , is an important one and very controversial because it is known that Google has used monopolistic practicesand there are even accusations that he shares information from his users with US government agencies. Of course, the controversy does not scare us, and this article is about these technologies that these companies have. More specifically, we are going to talk about the new patent that Facebook has that gives them the ability to use your cell phone, laptop, or tablet to detect your emotional state, that is if you are sad, happy, angry, etc. Well, according to that it is.

( Patent #: US20150242679) – “Techniques for Emotion Detection and Content Delivery”

With this patent Facebook can literally be looking at your face (or whatever is in front of your camera) when you want using the front camera of your electronic devices, whether you are using them or not. All for having users hooked to the application, Facebook wants you to be, not just using your app as much as possible, but watching it! The example is that you are watching a video, but you turn your head, you are not interested in the video and maybe you release the cell phone, or close the application, Facebook, seeing your face that lost interest in the video, will make the attempt Do not show related videos but different videos if you see them completely so you can continue using the platform. Another example is if you laugh at a ‘meme’, FB will try to show you more ‘memes’ related to the one that made you laugh.

This patent was filed in February 2014, published in November 2015, and granted this May, thus putting the ‘face’ on Facebook. It is said that this technology would be used to make text messages easier to understand, because sometimes it is difficult to understand or feel the emotion of a message with pure text. Thus, the algorithm would detect how hard the keys press, or the screen when writing, the way to move the mouse, the emotion in your face when writing, the speed of writing among other things and automatically apply special design in the text who will receive the person to whom you are sending the message.

Facebook privacy permits

Of course Facebook would say that this is to improve the service for its users, as well as saying that the need to use your camera and microphone without your permission is not to bother you whenever they are needed, but whenever the application needs them are available … (and so you can not sue them), and of course there will be people who believe them or who do not bother them. Personally, I do not believe them. Facebook is a business, and it’s a very successful business that continues to generate absurd amounts of money, a lot of that money is for the ads. This is where the intention of these algorithms and this invasion of privacy seems to be most viable, since it will be used to put in front more relevant ads to what you have searched or pages that you have visited recently, thus creating more income possibilities. In fact, The professor of communication at the University of South Florida, Kelli Burns has already sent warnings saying that she does not believe that Facebook only uses these technologies to improve the content it provides to its users but to spy on conversations and based on these present relevant announcements to the conversation. She says that, in order to check this theory, she discussed certain topics around the phone and then noticed that FB started showing ads relevant to that conversation.

As mentioned at the beginning of the article, many people know that this has been going on for a while and there are people who do not mind, but this patent makes us see that they are not only conspiracy theories but a reality. This does not mean that we can not do anything if we want to continue using the platform, apart from covering your cameras and microphones with tape (as Mark Zuckerberg does), it is possible that on some mobile devices the permission of this function can be deactivated. What we know is that technology is something that does not stop and unfortunately we have to pay to take advantage of it, and sometimes it is paid with our privacy.

What is the canonical Tag and how to use it?

The canonical tag is an HTML element that you can use in the pages of your website to prevent duplicate content, indicating with this Tag to the search engines your favorite page when you have pages with duplicate or very similar content.

We all know that search engines do not like sites with duplicate content, are usually of low quality or are trying to manipulate the rankings. It is worth mentioning that by saying “duplicate content” we do not only refer to a post on more than one page on your site or to the same product on several pages. It also counts as duplicate content having the same goal <title>, meta description, or headings in multiple pages of your site or even if your content is very similar to that of another website (so do not use content from other sites, even they can sue you).

Sometimes we come across sites that are not necessarily of low quality, and are not trying to manipulate the rankings, simply do not know this tag or do not have an expert to indicate how to use it. Unfortunately the search engines do not care about your intentions, and they will not forgive you simply because you ‘did not know’, you will suffer in the rankings if you neglect this technical aspect. This is very often seen with e-commerce sites, since they can have the same product on many pages, for example, pages with different URLs depending on how the user came to your product. Let’s see an example:

You sell clothes for men, and customers come looking for something specific, some cargo black shorts in size XL Dickies brand. A customer can search first by size, another customer can search first by category (shorts), and another customer can search first by brand. Other customers can search differently even using the ‘Search’ of your page. Each of these searches will give you a different URL, but the page will show you the same product, the same images, the same content of the whole page, this is duplicate content.

This is where the “link rel = canonical” tag fits perfectly, but where do you put it?

You have to choose a URL, and all other versions point to the one you chose, it is recommended that you choose the shortest, cleanest, and friendliest URL for the search engines and for your users.

Can I use the canonical tag on a page pointing to itself?

Yes, if you can use it in all your posts and pages pointing to itself, as long as there is no other page with similar content. Google has said that this does not affect you negatively and, in fact, it can help you if you have an automated system that steals your content, they take it with the canonical tag that means that your page is what search engines should prove by the content (clear as long as they are not removed).

Can I use the canonical tag for a series of paged search results?

This refers to when there is more than one page of products, using the example above we would have 3 pages of cargo shorts, black in size XL. NO, it is not recommended to use the canonical on each page pointing to itself. You can use it if you have an option to ‘see all’, then point to all others to that of ‘see all’, but even so it is not the most recommended. In these cases it is recommended to use ‘Pagination’.

In a blog, do I have the canonical tag in each post pointing to the main page of the blog, what do I do?

QUIT IT! As mentioned above, each post can have it pointing to itself (as long as there is no similar content on another page), or you can remove it from each post, but do not have it pointing to the main blog page. This would affect you negatively, since all your posts would not have authority, it’s like working for free for someone else.

A page with canonical pointing to another is indexed in Google?

No, when you use this tag you are telling Google that you have another preferred version, and that it does not take it into account. If Google sees your pages and says something like ‘no, yes, this guy applies it well here, I’m going to respect the tag’, then it’s as if the page pointing to the other one ceases to exist.

Do you have other doubts? Did something happen to me? Let me know

 

Google+ Strategy is Still Effective for SEO

After the latest press releases from Matt Cutts, some experts question the strategy Google+1 SEO

The trend of the last few months in all SEO strategy was to give more and more importance to social networks to improve the positioning of the websites. How to Google’s social network, the tendency was to increase the dissemination of our website and our articles in this social network.

Well, we have known that Matt Cutts is not at all agree with this statement, and that he himself has stated that the 1 do not affect the positioning of the websites. In fact neither the retweets or like us on Facebook affect this position. Matt Cutts is responsible for the spam within Google.

Returning to the theme of social interactions, if it were so easy how to get them to improve our positioning, it would be very easy access to the first position as it easily you can buy 1, retweets, i like you at a very affordable cost.

Should we give up the social networks in our SEO strategy?

Of course not, that the social activity not directly affects the positioning of our web site does not mean that we do not help us to get traffic and in turn to win impact of face to the seeker. Let’s look at point by point by which we are interested in supporting our SEO strategy on Google Plus and the rest of social networks.

Memory of Google
Google has memory and if you have given to 1 on a page will appear before the rest. That’s why it’s good to get users to give Google+1 Plus to our page so that you are always out our page in the first positions, even though we are not positioned to do so.

Increase in traffic
As we mentioned before, with the social networks we can increase our traffic. An increase in traffic means more people to our website, increasing the time of stay in the same one. This will make Google we take as a page more relevant and we have more options to position ourselves better.

Notify Google of a new article
It is proved that at the time we publish something on Google or Twitter, Google’s robots makes us a visit to index the article. In this way we are going to start to make visits to our site from as it will appear in the search results our article.

With all this, it is clear that the use of Google and the rest of social networks should be the key to our SEO strategy, and our strategy of online marketing in general. Because doing one thing or the other exclusively makes little sense when you have the resources and knowledge to do both.

The union of social networks, SEO and SEM can give us an online business success. You just need to know how to combine them and support strategies with each other to get increase traffic to our web site and transform into conversions this traffic to be able to monetize our website.

What Is SEO, SEM and PPC

One of the keys to your online business, website, blog etc.. to be successful on the internet is to position it properly. Because we are less visible to users worst benefits we will have. This is what we will try to develop along the different post, as to be able to have a good visibility in the search engines.

You may have heard of words such as SEO, SEM, SERP… words that we should know and differentiate each one before we delve into the different techniques of web positioning. Well let’s define each of them and see the relationships that have to be able to situate ourselves in a future:

SERP Search Engine Results Page

Search Engine Results Pages, can be defined as the results page that mostaria us a certain search engine to enter our search. Includes both sponsored links (surcharge) as organic results. For example if we introduce into the google bar “hire purchase” all entries that we would both down as in the bar to the right.

SEM (Search Engine Marketing)

The SEM is referred to all the actions we take to position a website in the search engines. These actions include both pay and those that do not, i.e. the SEM encompasses SEO techniques, marketing in social networks, planning of campaigns through Google Adwords (PPC). In many blogs you will see that there is a tendency to confuse SEM with PPC (pay per click) and differentiate it from the SEO, when the truth is that this is not the case, SEO is a part of the SEM because as I said before the SEM encompasses all the actions we take to position a website.

SEO (Search Engine Optimization)

Everything related to the date on our website in the organic results. When we talk about organic results we refer to the results and the search engine will show us without being paid anything for them, in the following image we showed you the organic results or “natural” that we would get in the car buying “search” (those listed inside the box):

PPC

This is known as pay per click. Here we are talking about a pay per click campaign. We chose the keywords in particular and pay for each time they click your ad. The notice will appear on the right side of the browser or in the first few posts as we see in the following picture:

Will appear better positioned in terms of what we are willing to pay for each click, this is resolved by way of a bid by the words. Later we will see tools to view the competition that we will find the time to make a choice of keywords, and thus to be able to choose properly on the basis of our interest etc.. But we do not want to run too, we have a clear understanding of the concepts that we will use later to avoid confusion.

Top 5 Website to Learn the Best of SEO.

Top 5 Website to Learn the Best of SEO.

If you move in the world of SEO, we recommend 5 essential website to learn the best of SEO.

The website ranking constant change, highly linked to the changes in the guidelines that Google often marks for webmasters. It is for this reason that say that a person is an expert in SEO can prove to be impossible, because each day is a new opportunity for further improvements in this area.

In addition, it is not only to improve steadily, but we must also adapt to change and to be being recycled continuously.

Perhaps you are thinking that you come to do a course or even a master to specialize in search engine optimization and that the information you have will be obsolete in a short time.

In a way this is true but also false, you can rest assured if you’ve invested in a quality training because it is necessary to have a basis and technical knowledge that are repeated. However, on that basis and knowledge that has provided the training, it is necessary that your account follow working in get to be able to say that you are an authentic professional SEO.

Fortunately, in the Internet we can find a large number of sources of information totally free and more reliable. Of course we also find payment options that sometimes worth considering because they offer first-hand information and high quality training. This is a list of the best portals dedicated to the SEO you can find on the internet. Create content and free use of the tools, guides, tutorials of how to do things and to offer training.

1. Moz

One of the benchmarks for excellence within the SEO world and you will be able to find guides very interesting as “The Beginner’s guide to SEO“. It also has a training academy by subscription as well as access to your tool.

Website : https://moz.com/beginners-guide-to-seo

2. Search Engine Guide

This site is very good when you do not master too within the web positioning. Its objective is to offer quality content about SEO but written in a way that is understandable to all. Highly recommended.

Website : http://www.searchengineguide.com/

3. Search Engine Land

Daily you will find quality information in this portal on marketing.

Website : https://searchengineland.com/

4. Search Engine Journal

Another portal of daily publication that provides information from the most basic SEO to mobile searches, searches local, international, tools, guides…

Website : https://www.searchenginejournal.com/

5. SEO Book

SEO Book focused on education and training. Account with a course consisting of seven parties for initiation with free SEO tools but also with a program of high quality training with more than 100 modules to complete.

Website : http://www.seobook.com/

I guess that you realized that all these blogs are written in very good and easy English and its under stable. In my knowledge there are no good speaking blogs that deal with the SEO or much less, but they are huge enterprises that are the first to bring to light all the latest news in this world, hence it is important to give them special attention.