New Patent For Facebook: Is spying through camera?

New Patent For Facebook

We all know that Facebook, Google, and many other companies spy on their users through their platforms and / or applications, using the cameras and microphones of the devices. Well, maybe not everyone knew that … Today’s topic, although it is not about SEM , is an important one and very controversial because it is known that Google has used monopolistic practicesand there are even accusations that he shares information from his users with US government agencies. Of course, the controversy does not scare us, and this article is about these technologies that these companies have. More specifically, we are going to talk about the new patent that Facebook has that gives them the ability to use your cell phone, laptop, or tablet to detect your emotional state, that is if you are sad, happy, angry, etc. Well, according to that it is.

( Patent #: US20150242679) – “Techniques for Emotion Detection and Content Delivery”

With this patent Facebook can literally be looking at your face (or whatever is in front of your camera) when you want using the front camera of your electronic devices, whether you are using them or not. All for having users hooked to the application, Facebook wants you to be, not just using your app as much as possible, but watching it! The example is that you are watching a video, but you turn your head, you are not interested in the video and maybe you release the cell phone, or close the application, Facebook, seeing your face that lost interest in the video, will make the attempt Do not show related videos but different videos if you see them completely so you can continue using the platform. Another example is if you laugh at a ‘meme’, FB will try to show you more ‘memes’ related to the one that made you laugh.

This patent was filed in February 2014, published in November 2015, and granted this May, thus putting the ‘face’ on Facebook. It is said that this technology would be used to make text messages easier to understand, because sometimes it is difficult to understand or feel the emotion of a message with pure text. Thus, the algorithm would detect how hard the keys press, or the screen when writing, the way to move the mouse, the emotion in your face when writing, the speed of writing among other things and automatically apply special design in the text who will receive the person to whom you are sending the message.

Facebook privacy permits

Of course Facebook would say that this is to improve the service for its users, as well as saying that the need to use your camera and microphone without your permission is not to bother you whenever they are needed, but whenever the application needs them are available … (and so you can not sue them), and of course there will be people who believe them or who do not bother them. Personally, I do not believe them. Facebook is a business, and it’s a very successful business that continues to generate absurd amounts of money, a lot of that money is for the ads. This is where the intention of these algorithms and this invasion of privacy seems to be most viable, since it will be used to put in front more relevant ads to what you have searched or pages that you have visited recently, thus creating more income possibilities. In fact, The professor of communication at the University of South Florida, Kelli Burns has already sent warnings saying that she does not believe that Facebook only uses these technologies to improve the content it provides to its users but to spy on conversations and based on these present relevant announcements to the conversation. She says that, in order to check this theory, she discussed certain topics around the phone and then noticed that FB started showing ads relevant to that conversation.

As mentioned at the beginning of the article, many people know that this has been going on for a while and there are people who do not mind, but this patent makes us see that they are not only conspiracy theories but a reality. This does not mean that we can not do anything if we want to continue using the platform, apart from covering your cameras and microphones with tape (as Mark Zuckerberg does), it is possible that on some mobile devices the permission of this function can be deactivated. What we know is that technology is something that does not stop and unfortunately we have to pay to take advantage of it, and sometimes it is paid with our privacy.

What is the canonical Tag and how to use it?

The canonical tag is an HTML element that you can use in the pages of your website to prevent duplicate content, indicating with this Tag to the search engines your favorite page when you have pages with duplicate or very similar content.

We all know that search engines do not like sites with duplicate content, are usually of low quality or are trying to manipulate the rankings. It is worth mentioning that by saying “duplicate content” we do not only refer to a post on more than one page on your site or to the same product on several pages. It also counts as duplicate content having the same goal <title>, meta description, or headings in multiple pages of your site or even if your content is very similar to that of another website (so do not use content from other sites, even they can sue you).

Sometimes we come across sites that are not necessarily of low quality, and are not trying to manipulate the rankings, simply do not know this tag or do not have an expert to indicate how to use it. Unfortunately the search engines do not care about your intentions, and they will not forgive you simply because you ‘did not know’, you will suffer in the rankings if you neglect this technical aspect. This is very often seen with e-commerce sites, since they can have the same product on many pages, for example, pages with different URLs depending on how the user came to your product. Let’s see an example:

You sell clothes for men, and customers come looking for something specific, some cargo black shorts in size XL Dickies brand. A customer can search first by size, another customer can search first by category (shorts), and another customer can search first by brand. Other customers can search differently even using the ‘Search’ of your page. Each of these searches will give you a different URL, but the page will show you the same product, the same images, the same content of the whole page, this is duplicate content.

This is where the “link rel = canonical” tag fits perfectly, but where do you put it?

You have to choose a URL, and all other versions point to the one you chose, it is recommended that you choose the shortest, cleanest, and friendliest URL for the search engines and for your users.

Can I use the canonical tag on a page pointing to itself?

Yes, if you can use it in all your posts and pages pointing to itself, as long as there is no other page with similar content. Google has said that this does not affect you negatively and, in fact, it can help you if you have an automated system that steals your content, they take it with the canonical tag that means that your page is what search engines should prove by the content (clear as long as they are not removed).

Can I use the canonical tag for a series of paged search results?

This refers to when there is more than one page of products, using the example above we would have 3 pages of cargo shorts, black in size XL. NO, it is not recommended to use the canonical on each page pointing to itself. You can use it if you have an option to ‘see all’, then point to all others to that of ‘see all’, but even so it is not the most recommended. In these cases it is recommended to use ‘Pagination’.

In a blog, do I have the canonical tag in each post pointing to the main page of the blog, what do I do?

QUIT IT! As mentioned above, each post can have it pointing to itself (as long as there is no similar content on another page), or you can remove it from each post, but do not have it pointing to the main blog page. This would affect you negatively, since all your posts would not have authority, it’s like working for free for someone else.

A page with canonical pointing to another is indexed in Google?

No, when you use this tag you are telling Google that you have another preferred version, and that it does not take it into account. If Google sees your pages and says something like ‘no, yes, this guy applies it well here, I’m going to respect the tag’, then it’s as if the page pointing to the other one ceases to exist.

Do you have other doubts? Did something happen to me? Let me know