What is the canonical Tag and how to use it?

The canonical tag is an HTML element that you can use in the pages of your website to prevent duplicate content, indicating with this Tag to the search engines your favorite page when you have pages with duplicate or very similar content.

We all know that search engines do not like sites with duplicate content, are usually of low quality or are trying to manipulate the rankings. It is worth mentioning that by saying “duplicate content” we do not only refer to a post on more than one page on your site or to the same product on several pages. It also counts as duplicate content having the same goal <title>, meta description, or headings in multiple pages of your site or even if your content is very similar to that of another website (so do not use content from other sites, even they can sue you).

Sometimes we come across sites that are not necessarily of low quality, and are not trying to manipulate the rankings, simply do not know this tag or do not have an expert to indicate how to use it. Unfortunately the search engines do not care about your intentions, and they will not forgive you simply because you ‘did not know’, you will suffer in the rankings if you neglect this technical aspect. This is very often seen with e-commerce sites, since they can have the same product on many pages, for example, pages with different URLs depending on how the user came to your product. Let’s see an example:

You sell clothes for men, and customers come looking for something specific, some cargo black shorts in size XL Dickies brand. A customer can search first by size, another customer can search first by category (shorts), and another customer can search first by brand. Other customers can search differently even using the ‘Search’ of your page. Each of these searches will give you a different URL, but the page will show you the same product, the same images, the same content of the whole page, this is duplicate content.

This is where the “link rel = canonical” tag fits perfectly, but where do you put it?

You have to choose a URL, and all other versions point to the one you chose, it is recommended that you choose the shortest, cleanest, and friendliest URL for the search engines and for your users.

Can I use the canonical tag on a page pointing to itself?

Yes, if you can use it in all your posts and pages pointing to itself, as long as there is no other page with similar content. Google has said that this does not affect you negatively and, in fact, it can help you if you have an automated system that steals your content, they take it with the canonical tag that means that your page is what search engines should prove by the content (clear as long as they are not removed).

Can I use the canonical tag for a series of paged search results?

This refers to when there is more than one page of products, using the example above we would have 3 pages of cargo shorts, black in size XL. NO, it is not recommended to use the canonical on each page pointing to itself. You can use it if you have an option to ‘see all’, then point to all others to that of ‘see all’, but even so it is not the most recommended. In these cases it is recommended to use ‘Pagination’.

In a blog, do I have the canonical tag in each post pointing to the main page of the blog, what do I do?

QUIT IT! As mentioned above, each post can have it pointing to itself (as long as there is no similar content on another page), or you can remove it from each post, but do not have it pointing to the main blog page. This would affect you negatively, since all your posts would not have authority, it’s like working for free for someone else.

A page with canonical pointing to another is indexed in Google?

No, when you use this tag you are telling Google that you have another preferred version, and that it does not take it into account. If Google sees your pages and says something like ‘no, yes, this guy applies it well here, I’m going to respect the tag’, then it’s as if the page pointing to the other one ceases to exist.

Do you have other doubts? Did something happen to me? Let me know


Top 5 Website to Learn the Best of SEO.

Top 5 Website to Learn the Best of SEO.

If you move in the world of SEO, we recommend 5 essential website to learn the best of SEO.

The website ranking constant change, highly linked to the changes in the guidelines that Google often marks for webmasters. It is for this reason that say that a person is an expert in SEO can prove to be impossible, because each day is a new opportunity for further improvements in this area.

In addition, it is not only to improve steadily, but we must also adapt to change and to be being recycled continuously.

Perhaps you are thinking that you come to do a course or even a master to specialize in search engine optimization and that the information you have will be obsolete in a short time.

In a way this is true but also false, you can rest assured if you’ve invested in a quality training because it is necessary to have a basis and technical knowledge that are repeated. However, on that basis and knowledge that has provided the training, it is necessary that your account follow working in get to be able to say that you are an authentic professional SEO.

Fortunately, in the Internet we can find a large number of sources of information totally free and more reliable. Of course we also find payment options that sometimes worth considering because they offer first-hand information and high quality training. This is a list of the best portals dedicated to the SEO you can find on the internet. Create content and free use of the tools, guides, tutorials of how to do things and to offer training.

1. Moz

One of the benchmarks for excellence within the SEO world and you will be able to find guides very interesting as “The Beginner’s guide to SEO“. It also has a training academy by subscription as well as access to your tool.

Website : https://moz.com/beginners-guide-to-seo

2. Search Engine Guide

This site is very good when you do not master too within the web positioning. Its objective is to offer quality content about SEO but written in a way that is understandable to all. Highly recommended.

Website : http://www.searchengineguide.com/

3. Search Engine Land

Daily you will find quality information in this portal on marketing.

Website : https://searchengineland.com/

4. Search Engine Journal

Another portal of daily publication that provides information from the most basic SEO to mobile searches, searches local, international, tools, guides…

Website : https://www.searchenginejournal.com/

5. SEO Book

SEO Book focused on education and training. Account with a course consisting of seven parties for initiation with free SEO tools but also with a program of high quality training with more than 100 modules to complete.

Website : http://www.seobook.com/

I guess that you realized that all these blogs are written in very good and easy English and its under stable. In my knowledge there are no good speaking blogs that deal with the SEO or much less, but they are huge enterprises that are the first to bring to light all the latest news in this world, hence it is important to give them special attention.