Top 10 SEO techniques to apply to your website
When searching on search engines, do you usually go beyond the first page of results? So, this is why it is important to keep looking at the very beginning of searches. This gives credibility to the page, in addition to being easily accessible to the customer. And to achieve this, you need to put SEO into practice.
SEO stands for Search Engine Optimization (optimization for search engines) and is a set of techniques for optimizing websites, pages and blogs. From these optimizations, it is possible to achieve good organic rankings generating traffic and authority for a website or blog.
This optimization process usually takes place through minor modifications to parts of your site. Even though they seem additional, these combined improvements have a great impact on the user experience and the result ends up in the ranking of the survey.
How can SEO help you?
In the end, this improvement in the offer of the site only improves the user experience, which is what really matters, and leverages your sale with that. When working with an optimization campaign on the site, for example, you can see an improvement in the positioning for the keywords proportional to the accesses you will receive – in addition to generating greater visibility for the brand and a return on conversions on the site.
These conversions are actually the goals of the sites. E-commerces is focused on sales , while a blog is focused on content. So, with different objectives, the optimization of your website allows a targeted audience to reach you.
How Google works
In order to create an assertive strategy, it is essential to know who controls all of this – in this case, Google. If it still doesn’t seem that important, take a look at it: according to UOL’s Olhar Digital portal, Google is responsible for more than 96% of Brazilian internet searches. Bing , Yahoo and Ask search engines complete the ranking.
So understanding how Google works makes all the difference. The first thing is to know that searches are divided into organic results and paid results.
Paid results appear at the top of the page, signaled by the text Ad or ad. To stay there, companies pay per click through a tool called Google Adwords.
After them, there are the organic results. This is where we want to be and that are defined by Google’s robots, focused on the quality of user experience.
And how do these robots work?
They work as trackers, searching for everything on a subject and organizing all content. It’s like a library, where subjects are given specific sessions and when searching, you don’t have to search shelf by shelf, but go straight to where the book you need is.
In the case of Google, it lists who has the best to offer, helping the user with the most relevant sites.
To achieve this, therefore, it is necessary to understand the dynamics and offer a relevant page with no navigation errors. We have separated four factors that should be your guide in this world of undeniable growth and change that is SEO and digital marketing.
The first thing that never changes is quality content. This Google always values when ranking. Therefore, it is worth investing in complete, interesting, original and well-written texts to guarantee a nice position in the search.
Speed / responsiveness
If a page takes too long to load, the user may not have such a good experience with it, right? So, this factor Google considers crucial and gives points for those who get agility.
As for responsiveness, we don’t even need to comment. If your page is not designed to open on mobile devices, I guarantee that it already puts you below the competition.
The more you make life easier for the user within your site, the better your experience will be. Usability impacts on length of stay, page views and bounce rate.
Finding keywords that will help in the search favor your content as well. Even though there is no ideal number of times for them to appear in your text, it is good that they are right at the beginning, so Google understands what the subject is about.
As Google analyzes the semantics as well, you can work on variations of the keyword throughout the text and use it in titles and subtitles whenever possible. Keyword research should be the first step before starting your text.
How to Run an SEO Strategy
Planning an SEO strategy depends on your needs and needs to fit into your digital marketing strategy. Of course, there are some general tricks that can help you, but each demand is different and there are difficulties that need to be understood in detail.
Therefore, the SEO course at Aldeia intends to give you all the tools to understand this scenario and build the best for your website or blog. The professor, Ronaldo Bitencourt, is currently marketing coordinator at EBANX, but has already worked at several agencies in Curitiba and Florianópolis.
The course, which already makes history at Aldeia, trained more than 300 people and guarantees to improve the performance and traffic of any website. Here you will learn how to:
- main concepts;
- techniques to optimize;
- choose the best terms and words to represent your business;
- and what to do outside of your site to ensure a great position on Google.