One of the keys to your online business, website, blog etc.. to be successful on the internet is to position it properly. Because we are less visible to users worst benefits we will have. This is what we will try to develop along the different post, as to be able to have a good visibility in the search engines.
You may have heard of words such as SEO, SEM, SERP… words that we should know and differentiate each one before we delve into the different techniques of web positioning. Well let’s define each of them and see the relationships that have to be able to situate ourselves in a future:
SERP Search Engine Results Page
Search Engine Results Pages, can be defined as the results page that mostaria us a certain search engine to enter our search. Includes both sponsored links (surcharge) as organic results. For example if we introduce into the google bar “hire purchase” all entries that we would both down as in the bar to the right.
SEM (Search Engine Marketing)
The SEM is referred to all the actions we take to position a website in the search engines. These actions include both pay and those that do not, i.e. the SEM encompasses SEO techniques, marketing in social networks, planning of campaigns through Google Adwords (PPC). In many blogs you will see that there is a tendency to confuse SEM with PPC (pay per click) and differentiate it from the SEO, when the truth is that this is not the case, SEO is a part of the SEM because as I said before the SEM encompasses all the actions we take to position a website.
SEO (Search Engine Optimization)
Everything related to the date on our website in the organic results. When we talk about organic results we refer to the results and the search engine will show us without being paid anything for them, in the following image we showed you the organic results or “natural” that we would get in the car buying “search” (those listed inside the box):
This is known as pay per click. Here we are talking about a pay per click campaign. We chose the keywords in particular and pay for each time they click your ad. The notice will appear on the right side of the browser or in the first few posts as we see in the following picture:
Will appear better positioned in terms of what we are willing to pay for each click, this is resolved by way of a bid by the words. Later we will see tools to view the competition that we will find the time to make a choice of keywords, and thus to be able to choose properly on the basis of our interest etc.. But we do not want to run too, we have a clear understanding of the concepts that we will use later to avoid confusion.